The unique design and low energy consumption aren't the only reasons Ice Eliminator has become a best seller. Solid aluminum housing keeps the unit from falling out of the birdbath. Attractive rock-like design blends naturally with any birdbath. Spray paint any color to match any birdbath. Will not calcify, rust, or leave stains in birdbaths. Won't burn or melt plastic birdbaths. Being only 50 watts, it saves $ vs. most other brands.